🎮 Advertising Inside Video Games: The Cost-Effective Frontier Brands Haven’t Tapped Yet

🧠 Why Video Game Advertising Is Changing the Game With over 3 billion active gamers worldwide, attention is shifting away from traditional media. Brands are now entering digital environments where audiences are fully immersed—and video games are leading the charge. From food products to dealerships, in-game advertising is an untapped opportunity that blends brand awareness with interactive storytelling.log post description.

Denise Barbuto

1 min read

💡 What Is In-Game Advertising?

In-game advertising isn’t popups or banner spam. It’s about embedding your product naturally into the game’s world:

🥩 A beef jerky brand inside a virtual convenience store
🚘 Cars displayed in a futuristic digital showroom
🔗 QR codes linking players directly to your real-world site or promotion

When players interact with your product during gameplay, the connection is powerful—and lasting.
🚀 Why It Works

High Engagement: Gamers spend hours immersed in play, creating deeper brand impact.
Low Cost: Compared to traditional media, in-game placement is affordable and scalable.
Authenticity: When your brand fits the story, it becomes part of the player’s experience—not an interruption.

“Advertise where your audience lives—inside the worlds they choose to explore.”

🕹️ How Get Prepped! Is Leading the Way

At Everything Entertainment Biz Inc., we specialize in immersive placement inside Get Prepped!, a gritty pre/post-apocalyptic survival game hosted on Epic Games. Through curated locations, story-driven integration, and QR-enabled engagement, brands can connect with players in a way that’s meaningful and memorable.

🎮 898 million Epic Games subscribers
🚘 A virtual dealership hub with real-world test drive tie-ins
🍗 Food brands naturally woven into environments like gas stations and campground shops

📈 Who Benefits Most

Food & beverage brands seeking organic placement
Auto dealerships exploring new lead funnels
Lifestyle brands looking to build identity through narrative

📬 Ready to Enter the Game?

If you're a brand looking for something different, affordable, and impactful—we're ready to put you inside the game.

👉 Contact us to explore custom placement, deck previews, and network opportunities.